The new year presents some amazing opportunities to start using maps to grow your business. The boom of mobile usage paired with “location based services” has created a serious need for all businesses to understand the different ways they can be using maps as a tool to grow, understand and optimize their business.
#1) Use maps to learn about your customers
It sounds simple but mapping your customers and segmenting them into geographical zones is incredibly useful. Whether you have a sales force and want to learn about sales regions or a local business wanting to know where your customers live, map-based data analysis can be the answer. Tools like Google Analytics will tell you where your website visitors are accessing your site from. More advanced tools like Tableau can hook into your customer database and map by State, Country or Zip code. The Base platform can help you crunch hundreds, thousands or billions of data points directly onto your map. With this data you can query and analyze the data to understand existing customers and identify new ones.
#2) Use maps to help your customers find your business or product
Any business that has a physical presence needs to be keenly aware of how to market their business in a location-first context. Your users are looking for your information online and having a presence across many sources is incredibly important to grow your business. A first step to getting your business “on the map” would be creating a store locator or product locator, depending on what you want to have on your map. Store locators help you map all of your retail locations while product locators allow you to upload all of your distributors to show where you can find your product. If you have a service based business, see #5 on this list!
#3) Use maps as a prospecting tool to find new customers
Finding new customers can be a daunting task but using maps and location based surveys can be a boon for your business. Submitting your business listing data to large data publishers like Google Places, Yelp and YellowPages.com can help you stand out even further. You can use tools like Moz Local to help you organize your efforts. These local directories are highly utilized in consumers search to find products and services. Consumers are using local search to understand what is around them and where they can buy things to submitting to multiple different map based directories is a great start.
#4) Use maps to track and optimize your mobile workforce
More and more businesses are mobile enabled and have employees and contractors that probably are rarely in the same room together. Being able to see your team or all your employees on the map can give you incredible insights into how your business is operating. You can also map historical trends to see what patterns emerge and where there is room for improvement in your business. Using real time location mapping with BASE Teams, you can add all of your employees and track them in real time to see the patterns and behaviors that are directly impacting your business!
#5) Use maps to communicate clearly about service areas
If you are a service based business, communicating clearly to your customers is paramount. One of the ways Base helps solve this issue is by helping our users create service area maps. These maps allow you to organize and clearly articulate where your service business will be able to travel to perform work. You can even add zones or regions that clearly communicate extra service charges for locations outside your normal range. Base Maps has found that adding this location based information to your website has increased positive engagement with customers and set clear expectations with users. This leads to fewer customer service inquiries and more time delivering your clients the best service possible!
#6) Use maps to deliver an UBER like experience.
The idea of real time location tracking clicked with most people when they first experienced the UBER app. Many apps and “Uber of X” businesses have sprung up purely on the idea that if service businesses can deliver a better experience, they will win the lion’s share of customers. With Base Teams, you can do this without any integration at all. Simply download the app, text your customers and they can see you live on the map approaching the work site. No more miscommunication around appointment times!